Tooling & dashboards

If you want to incorporate web performance continuously in your development processes you need specialized tracking tools. These tools will monitor your website performance around the clock, based on real user experience. And, they alert you when preset performance boundaries are exceeded. Your site performance is visualized on sharp-cut dashboards, so you can steer your development team based on reliable data. If anything impacts the performance of your website, you’ll be the first to know!

What you will get:

  • 24/7 real user monitoring (RUM).
  • Sharp-cut performance dashboards (for SEO, Marketing, Development).
  • Set performance goals, budget and regression alerts.
  • Measure the impact of website changes.
  • Competitive benchmarking.
  • Third-party performance (externally loaded scripts).
  • Correlate web performance with your business performance.

With the tools and dashboards nothing will escape your attention. Monitoring your website performance continuously is especially helpful if you're developing at a high pace with multiple developers. The tools will track the impact of website changes on the performance and alert you if changes will exceed preset regression boundaries.

How tooling & dashboards work

The tools will measure your website performance continuously based on more than 20 different metrics. The dashboards aggregates and visualizes all the data in an orderly and understandable way. In order to install the tooling we need 30 minutes time from one of your developers.

You need to help us with

  • Placing a tracking script for the tool.
  • Deciding on regression boundaries.
  • Integrate with your CI/CD process (optional).

What we will do

  • Technical brief for your developers so they know what script we will install.
  • Set up tooling and check if it works.
  • Start the first measuring period to gather field data from real users.

The installation of tools & dashboards is also interesting if you want to measure the impact of a first iteration of improvements after our performance improvement audit. Our audit will act as a baseline where the tooling will monitor deviations from that baseline.

About the tools and dashboards

The tools and dashboards give you an insight in website performance in the same way that Google Analytics tracks and reports website traffic. It uses anonymous visitor data so it is GDPR-friendly: it monitors and visualizes while you decide on the next development steps. If you want to go one step further, you can combine this service with our monthly report & tech advice, where we tell you what next steps we would advise you to take.

Why does better website performance matter?

Imagine... your website may have the best products or services, for a very competitive price, you have high quality content and everything looks stunning. There is only one issue: the performance of your website isn’t what it should be, and especially on mobile devices. It loads slowly, the reaction to a button click is delayed and content elements shift in layout every now and then. You clearly have issues but you don’t know where to start. Luckily our monitoring tool and data visualization points you in the right direction. We now know what to optimize, but what kind of business impact can you expect?

Reclaim competitor advantage

When users abandon your slow site they probably don’t end their search for the specific product or service: they end up with your competitors. If the competitor delivers a better experience, they win the sale and their loyalty.

Improved brand awareness

SEO is a constant fight if you want to stay on top in the Google rankings. Website performance is measured by the Google Core Web Vitals since 2021. If you pass the Core Web Vitals test you create a boost in rankings.

Higher conversion rate

You probably created a website for commercial reasons: you want sales, leads, signups or other conversions. Conversion rates drop significantly with every additional second of load time.

Better brand perception

Research found that page loading speed is the biggest frustration of people on the internet. This frustration can backfire to your brand and lead to a bad brand perception. A quick website = happy users = better brand perception.

FAQs - Performance tooling & dashboards


A performance budget is a boundary which you apply to the metrics which are most important to you. In the performance tools we use we can set certain thresholds and alert you when they are exceeded. We can also check if future deploys voilate the preset performance budgets.


The tools we use collect 'Real User Monitoring' (RUM) information but this might sound a bit scary. We can provide you specific details about what data the tools will collect but it's probably more useful to mention what it doesn't collect.

The tools are GDPR proof since they don't gather any personally identifiable information (PII) like IP addresses, names, emails, or other metrics that could identify a user. They also only track an individual session. If a user returns to the site later, that is a new, unique session.


We will customize the dashboards depending on the focus regarding performance. In general there are a couple of data categories that focus on:

  • Core Web Vitals
  • Lighthouse scores and audits
  • Speed index
  • Blocking JS and CSS, JS errors
  • hero rendering times
  • User experience/ happiness

We use different kinds of Real User Monitoring (RUM) tools depending on your technology stack. You can find some examples on the Geekflare website from tools we use.

Other Services

Performance audit

We analyze your site from all angles. Scanning your site to see where you can increase the site’s performance.

Monthly report & tech advice

Our monitoring, analysis, and consultation provide you and your developers with a clear roadmap for improvements.

Technical support

We implement performance improvements for you. We focus on results and get the work done!