Wordpress speed optimization

Wordpress is one of the most popular content management systems on the market. It’s a user-friendly system and you can build a website without being able to code. In total more than 450 million websites are built on Wordpress. Especially the ecommerce plugin ‘WooCommerce’ is used by 25% of the ecommerce websites and generates 7% of the worldwide sales online.

The downside of Wordpress is that you need plugins and themes for additional features which could slow your website down significantly, especially when you run an ecommerce website. You need to update the plugins and themes regularly. All the additional features add lots of extra and redundant code to your website which slow it down or break with these updates.

If you have Wordpress performance issues we can help you speed up. You can request a free quickscan via our request page to check your current performance.

How the Wordpress Speed Optimization works

You will work together with our Wordpress Performance Specialist according to a predefined roadmap.

What we will do:

  • Set a baseline with a Web Vitals performance scan.
  • Check the technical state of your website.
  • Report on issues based on the scan and check.
  • Identify solutions rated on time vs. impact.
  • Decide on the performance goals and create a roadmap.
  • Implement improvements.
  • Measure the impact of the improvements.

We need…

  • Access to your Google Analytics.
  • Access to your Wordpress website.
  • Possibly access to your Wordpress hosting.

What we won’t do:

  • Change anything without permission.
  • Change code in your theme or plugins.

Via our free quickscan we can check the full potential of the performance optimizations and see how much you can gain from our Wordpress Speed Optimization service.


About Wordpress Speed Optimization

Our Wordpress Speed Optimization is a great starting position if you want to speed up significantly and get a better user experience. First, we start with a quick performance scan based on Google’s Web Vitals and your Google Analytics to see how you currently perform. After that we log in your website the current state of your website: what kind of theme you have (standard/ customized/ fully custom) and which plugins you use. We create a report that is tailored to your website where we identify performance issues and come up with clear solutions which are rated on estimated time to implement vs. impact. We will create a performance roadmap where we decide on the next steps. After that we implement the improvements and measure the impact of the improvements by comparing it to the first performance scan.

The Wordpress Speed Optimization Costs

The costs of the Wordpress Speed Optimizations depends on the size and current state of the website but also on your performance goals. A Lighthouse improvement from 30/100 to 80/100 is relatively easier than moving from 80/100 to 95/100. In the calculation examples below you can see what you could expect in terms of costs. We can provide you with a quote that is tailored to your specific situation.

Small website

€ 1.000, -

  • Your website has less than 25 pages.
  • Standard theme.
  • No e-commerce functionality.
  • Estimated 10 hours of work.

Let’s <br /> the boundaries of PageSpeed.

Medium website

€ 2.000, -

  • Your website has 25 - 100 pages.
  • Customized standard theme.
  • E-commerce functionality.
  • Estimated 20 hours of work.

Let’s <br /> the boundaries of PageSpeed.

Large website

€ 3.000, -

  • Your website has more than 100 pages.
  • Custom theme.
  • E-commerce functionality.
  • Custom tools/ third party connections.
  • More than 30 hours of work.

Let’s <br /> the boundaries of PageSpeed.

Why should you do this?

Wordpress is amazingly easy to use, but it’s harder to optimize for speed and performance. We can help you to improve your Wordpress site performance and most likely this will have a substantial impact on your business.

Reclaim competitive advantage

If your website visitors go away they probably go to your competitors. Get them back!

Lower advertising costs

Good performing websites waste less advertising budget because of a lower bounce rate.

Improve conversion rate

It’s a fact: happy users stay longer on your website, buy more and come back more often.

Improve Google rankings

If you pass Google’s Core Web Vitals you can rank better and get more website visitors.

FAQs - Wordpress Speed Optimization


We are focused on improving the performance of your website, however if it is needed to build or change certain website features we can do this. We're experienced developers and we can work with the most common tech stacks.


We currently offer services to Wordpress, Shopify and Magento, however if we can access your website we can probably also help with other Content Management Systems. You can always contact us via info@iron-out.nl or do a request via our form.


We will start with a performance scan to set a baseline for the improvements. We use that baseline to compare with the new situation after the performance improvements are implemented. We cannot predict what the actual improvements will be because it depends on your target. It’s relatively easier to go from 30/100 to 90/100 in the Lighthouse performance report than going from 80/100 to 90/100.

Improving the scores shouldn't be the only goal but rather keep the user experience in mind. If your site performs better this means your users will be happier and are likely to convert better. So we will keep an eye on the Lighthouse scoring but this goes hand-in-hand with monitoring your business KPI's.

Other Services

Performance audit

We analyze your site from all angles. Scanning your site to see where you can increase the site’s performance.

Tooling & dashboards

From continuously monitoring performance to integrating relevant tools, we handle it all.

Monthly report & tech advice

Our monitoring, analysis, and consultation provide you and your developers with a clear roadmap for improvements.

Technical support

We implement performance improvements for you. We focus on results and get the work done!