Performance case studies
Case Frasers Group
How Frasers Group improved INP performance across three major E-Commerce brands
Websites: flannels.com, sportsdirect.com, houseoffraser.co.uk
Focus: INP improvements, UX Score, Core Web Vitals, conversion uplift, platform readiness
Case Van de Velde
Van de Velde’s Roadmap to Business-Aligned Web Speed
Websites: rigbyandpeller.com, primadonna.com, mariejo.com
Focus: Core Web Vitals, UX performance, business case development, SSR strategy
Case Simyo.nl
Optimising User Experience: Simyo's Success Story with INP Improvements
Improved INP for mobile users (origin P75)
413 ms
150 ms
Improved INP for desktop users (origin P75)
102 ms
52 ms
UX Score Mobile (P75)
82 (Moderate)
100 (Good)
Case giftcards.co.uk
Optimising Performance and User Experience for giftcards.co.uk
Good URLs on desktop
0%
94%
Cumulative Layout Shift (CLS)
45%
78%
Average response time (crawl request)
478ms
288ms
Case Autoweek
How Autoweek passed the Core Web Vitals and improved their page experience
Largest Contentful Paint
74%
85%
Cumulative Layout Shift
56%
85%
Good URL's on mobile
25.8%
93%
Good URLs on desktop
23%
96%
Case DPG Media
How DPG Media lowered average page load time to retain visitors on their website
Largest Contentful Paint
74%
85%
Cumulative Layout Shift
56%
85%
Good URL's on mobile
25.8%
93%