Web Performance Guides

Our comprehensive guides help you understand, measure, and improve web performance. From Core Web Vitals to UX Score, learn how to optimise your site for better user experience and business results.

Core Web Vitals metrics: LCP, INP, and CLS

Core Web Vitals

Master Google's Core Web Vitals metrics: Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS). Learn how to measure and optimise each metric for better search rankings and user experience.

What you'll learn:

  • Understanding LCP, INP, and CLS
  • How to measure Core Web Vitals
  • Practical optimisation techniques
  • Impact on SEO and conversions
Read Core Web Vitals Guide
UX Score Dashboard showing Core Web Vitals metrics

UX Score

Discover how to measure the business impact of web performance with UX Score. This composite metric combines Core Web Vitals and supporting metrics into a single 0-100 score, making it easy to track and communicate performance improvements.

What you'll learn:

  • How UX Score is calculated
  • Using UX Score for business decisions
  • Setting up monitoring and tracking
  • Featured in Twinkle100 benchmark
Read UX Score Guide
Frontend observability dashboard showing real user monitoring data

Frontend Observability

Learn how to instrument your web application to collect, correlate, and analyse real user data. Frontend observability goes beyond monitoring to help you understand why performance issues occur and their business impact.

What you'll learn:

  • What is frontend observability
  • Tools and platforms comparison
  • Implementation best practices
  • Correlating performance with business metrics
Read Frontend Observability Guide

Why web performance matters

Better conversions

Faster sites convert better. Research shows that improving load time by 0.1 seconds can increase conversion rates by 8%.

Higher search rankings

Google uses Core Web Vitals as ranking factors. Better performance leads to improved visibility in search results.

Improved user experience

Fast, stable, and responsive sites create satisfied users who return more often and recommend your site to others.

Reduced costs

Optimised sites use less bandwidth, reduce server costs, and decrease support requests from frustrated users.

Need help improving your web performance?

Our web performance consultants can audit your site and create a custom optimisation plan to improve your Core Web Vitals and UX Score.