Measure web performance

Why do you want to measure performance?

“If you can’t measure it, you can’t improve it.” is a famous fundamental quote in business management by Peter Drucker. In our context this means that if we want to know what is happening on your website, we need to measure it. Measuring is a first step that provides insight into the current state of your site and your visitors' behaviour as a result of that state.

How do we measure the performance?

There are several ways to measure the performance of your website, but we roughly divide the tools into two categories, tools that measure:

  • Real user experience which we often call ‘Real User Monitoring’ (RUM). This will give us insights into real users' experiences (field data).
  • Based on synthetic or lab tests in a controlled environment (lab data), where certain conditions can be precisely simulated to gain technical insights.

A combination of both lab and field measurements gives us the most complete insights. Most websites use page-templates, which are layouts that are reused throughout the website. We can focus on specific and unique pages, several templates, or the entire website, depending on the scope of the project.

We can use the tools already available on your website, or we can implement and configure the right tooling for you.

What performance metrics are relevant to measure?

Website performance is a broad topic that affects multiple aspects of user experience, however we typically focus on:

  • Server response timing
  • Loading speed
  • Overall responsiveness of a page
  • Visual stability
  • Use of third-party providers
  • Sizes, requests and connections

What deliverables do you get?

The measurement period creates a better understanding about the current performance status of your website. Our measurement period provides IT, product owners, and SEOs with a thorough understanding of your website's current performance. It establishes a baseline from which you can compare improvements as well as identify any key technical issues that may need resolving. Our analysis delivers a clear picture of your website's performance across multiple devices, connections, and geographic locations. Additionally, we compare your website's performance against your competitors, providing valuable insights into your website's relative performance.

  • Insights on current performance
  • Competitive benchmarking
  • Performance baseline

FAQ - Measure

Logical next steps

After a measuring period of two to four weeks, we can start our next steps:


By identifying key performance issues we provide your development team with an actionable performance guide and roadmap to solve the most pressing performance bottlenecks.


We can support the implementation of the performance solutions by joining your development team and help them fix performance issues efficiently.


Our prevention stage is all about being ahead of performance issues and support your organisation dealing with them in a proactive way.