Measure: Precision analytics to elevate your Digital Experience

Why do you want to measure performance?

At Iron/Out, our 'Measure' service is the cornerstone of our approach to enhancing your digital experience. Precision in measurement is crucial for understanding and improving website performance, and we employ the most advanced tools and techniques to ensure accurate, actionable data.

Comprehensive monitoring tools

We integrate industry-leading tools, which combines Real User Monitoring (RUM) and Synthetic Monitoring to offer a dual perspective on your website’s performance:

  • Real User Monitoring (RUM): We capture real-time data from actual site visitors, providing insights into user interactions, device performance, and environmental variables. This real-world data is invaluable for understanding authentic user experiences and identifying performance issues under diverse conditions.
  • Synthetic Monitoring: By simulating user interactions under controlled conditions, we can predict how changes will affect user experience across different locations, devices, and networks. This method is particularly useful for identifying potential issues before they affect real users, ensuring consistent performance across all user entry points.

Core Web Vitals and beyond

Understanding Core Web Vitals—Largest Contentful Paint (LCP), Interaction to Next Paint (INP), and Cumulative Layout Shift (CLS)—is just the beginning. We delve deeper into an array of performance metrics to give you a comprehensive view of your site’s functionality and its impact on user behavior:

  • Performance Baseline: Establish a performance benchmark against which all changes can be measured.
  • Segmentation: Analyse performance across different demographics, devices, and user conditions to identify specific areas for improvement.
  • Trend Analysis: Track performance trends over time to predict future challenges and opportunities.

Data-Driven Decisions

Our measurement strategies empower you to make informed decisions based on robust data:

  • Quantitative Insights: Get clear, quantifiable metrics that demonstrate how performance enhancements improve user engagement and conversion rates.
  • A/B Testing: Utilise performance data to conduct A/B tests, ensuring optimal outcomes for new features and updates.

Benefits of Our Measure Service

  • Enhanced User Experience: By understanding and improving your website's performance, you create a smoother, faster, and more engaging user experience.
  • Increased Conversion Rates: Directly link performance improvements to increases in conversion rates and other key business metrics.
  • Proactive Problem Solving: Identify and address potential issues before they impact users, maintaining high standards of user satisfaction.

Transform your digital strategy

With Iron/Out, measuring website performance is the first step towards a profound transformation of your digital experience. We provide the insights needed to drive strategic decisions and achieve measurable success. Contact us today to start your journey towards a superior digital presence.

FAQ - Measure

Other Services

Now that you've established a solid performance baseline with our Measure service, take the next steps to enhance your website's capabilities. Discover how our Identify service can pinpoint precise improvement opportunities, see how our Implement service guides your enhancements into reality, and learn how our Prevent service ensures your gains are sustained over time.


Our detailed analytics allow us to identify key areas where your digital experience can be enhanced. By integrating RUM Analytics, we can dive deep into how user behaviour correlates with website performance. We help you understand the nuances of user interactions, from how site speed impacts bounce rates to how it affects conversion rates.


Implementation is vital for resolving web performance issues. We help integrate solutions into your existing codebase and support comprehensive platform migration (replatforming) to enhance site speed and efficiency. Our end-to-end support ensures seamless functionality across multiple platforms, thereby improving user experience and system reliability.


Proactive prevention of performance pitfalls ensures an optimal digital experience. We maintain website speed and efficiency through continuous monitoring and timely updates. Performance checks before major updates help mitigate potential issues. Our real user monitoring segments users by performance scores, continuously refining the user experience.