Prevent performance regressions

Why do you need prevention?

In our measurement, identification and implementation phase we help you to create better website performance. The website loads faster, responds better and is visually stable. But, a smooth site requires good maintenance and if you want to keep performing well, you need to prevent regression. Our prevention stage is all about being ahead of performance issues and dealing with them in a proactive way.

Organisations who optimise performance will often regress quickly. This is because website performance is a lot like getting fit: it is not enough to make a one time
effort: you have to change your whole lifestyle.

What is our way of working?

After the first performance sprints your website improved, but in order to keep at this level - or even improve more - you need a different approach. Instead of checking issues retrospectively, we set tools in place to measure website performance in a proactive way. 

A typical project could look like the model below where we take a maximum of 2 weeks to prepare performance related tasks before a sprint. During a sprint we are available for questions and for testing fixes. After the sprint we evaluate the impact of the fixes.

Our prevention stage is the next level if you want to become best-in-class when it comes to performance. But this is not the end-goal: you do this in order to deliver the smoothest site to your visitors and the upside is:

  • Improved business success: happy users are more engaged and return more often. 
  • Better visibility in Google Search. 
  • Lower server costs.
  • Respectful use of battery life and data bundle of smartphone users.
  • Reduced CO2 emissions because of lower server load.

What deliverables do you get?

In the prevention stage we:

  • Join your team and are actively involved in the development sprints.
  • Set performance budgets. A performance budget is a threshold or limit we use as a boundary for several performance metrics.
  • Prevent regression by continuous monitoring the website. We deliver performance related to-do’s in the preparation phase before each sprint.
  • Are involved in the development of new features: we test new features and check if the implementation is in compliance with the performance budgets.
  • Attend relevant meetings, and we are available for questions from all stakeholders regarding performance.
  • Report through dashboards or summarised reports which help with visibility, accountability and motivation to keep performance high on the agenda.

FAQ - Prevent

Logical next steps

The prevention stage focuses solely on the technical aspects from performance: we help your organisation to keep the site running smoothly while developing it further. However, a poor performing website is rarely caused by one person, and it is also rare that a single person is the owner and has the ability to solve issues independently of others. Therefore, it is important that stakeholders with a direct influence on the website are aware of their impact on performance. A poor performing website is often the consequence of certain business choices. If you really want to create full awareness of the impact of performance, you want to establish a performance culture. You can contact us to discuss our tailored approach with training, workshops and consultancy.


Measuring is a first step we take that provides insight into the current state of your site and your visitors' behavior as a result of that state.


By identifying key performance issues we provide your development team with an actionable performance guide and roadmap to solve the most pressing performance bottlenecks.


We can support the implementation of the performance solutions by joining your development team and help them fix performance issues efficiently.